Original Scripted Series
Mr. Mercedes
Working with producer David E. Kelley and showrunner Jack Bender on their adaptation of Stephen King’s “Bill Hodges” trilogy, our team created marketing assets for it's entire three-season run. Along the way we picked up multiple awards, including a Grand Clio for the season one press kit.
Role Associate Creative Director
Season three
Hero key art.
Social header for Twitter and Facebook.
Gallery photography.
On- set 360 video capture used on social.
The press kit leveraged plot lines with a typewriter shaped post-it dispenser, embossed moleskin notebook, and episodes and content available on a USB pen or streaming online.
Season two
Hero key art.
Animated key art got a lot of traction and was used everywhere, especially in social and digital out-of-home.
Gallery photography.
We created elevator takeovers for hotels during San Diego Comic-Con.
There was an extensive digital and print out-of-home campaign for season 2.
Season 1
Gallery photography.
press kit
Leveraging the suspense and anticipation expected from a Stephen King story, we sent a mysterious package to the biggest influencers and PR writers in the country. The exterior challenged the writers to open the box, revealing an active, working Samsung phone with 60 days of unlimited data and packed with exclusive show content.
For over a month the phone taunted and stalked the writers via texts from the show’s villain, Mr. Mercedes. Just like he does in the show! We collaborated directly with Stephen King, who also sent exclusive texts and links to the phone. With over 2.2 billion media impressions, Mr. Mercedes was the most watched show in Audience network’s history.
