Activate & Engage
Social & Digital
Role Associate Creative Director
Animated key art
The key art is the show’s brand. Create thumb-stopping motion designs for the campaign.
looping covers/headers
Eye-grabbing subtle motion. No video access to the talent? Use stop motion!
game-ified posts
Trivia quizzes, polls, and multiple choice tests.
gifs & stickers on giphy
Help viewers use our IP in their personal stories and conversations by creating Giphy content for common hashtag searches like #missyou, #mondays or #hangover.
360° photography
Sets photographed in 360° were among the most popular posts of the season.
augmented reality
AR doesn’t have to be expensive or complicated. A simple message can be fun!
3d posts​​​​​​​
Hidden filter message
Adjust filters to find the hidden message. Send viewers on a scavenger hunt, a puzzle solve, or deliver a code.
stalk your audience
After this content-packed free phone was turned on it immediately began recieving texts
from Stephen King and characters in the story. This included the creepy “Mercedes” killer!
a reason to stay engaged
The phone greeted users with a short video from the “Mercedes” killer. Influencers who
kept the phone charged and active received invitations to preview even more exclusive content.
a long-tail influencer activation
The phone remained in service for two months, allowing the marketing department to continue to funnel messaging to influencers.
because internet​​​​​​​