PR kit
Mr. Mercedes season 1
Leveraging the suspense and anticipation expected from a Stephen King story, we sent a mysterious package to the biggest influencers and PR writers in the country. The exterior challenged the writers to open the box, revealing an active, working Samsung phone with 60 days of unlimited data and packed with exclusive show content.
For over a month the phone taunted and stalked the writers via texts from the show’s villain, Mr. Mercedes. Just like he does in the show! We collaborated directly with Stephen King, who also sent exclusive texts and links to the phone. With over 2.2 billion media impressions, Mr. Mercedes was the most watched show in Audience network’s history.
Role Associate creative director, designer, animator.
